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Last updated: 1st February 2024

This Privacy Policy describes how Hormonally (“Hormonally”, “we”, or “us”) collects, uses, and shares your personal information when you visit and/or use the Hormonally website (our “site”). Our current web address is

Our Privacy Policy seeks to be compliant with the GDPR, COPPA, CCPA, and the state laws of all US states. This privacy policy covers the following information:

  1. Important definitions and information
  2. What personal information we collect
  3. How we use your personal information
  4. How we share your personal information
  5. What personal information third-parties collect
  6. How we store your personal information and data
  7. Your rights concerning your personal information
  8. Use of our website by minors
  9. Our response to Do Not Track signals
  10. How we collect and use cookies
  11. How we use behavior advertising
  12. How we make changes to our privacy policy
  13. The effective date of our privacy policy

How you can contact us for more information

1. Important Definitions and Information

Personal information” includes “provided information” and “device information”. We collect personal information when you visit and use the Hormonally website.
Provided information” is used to describe information and data that you provide to us directly.
Device Information” is a collective term used to reference information that we collect from the device you are using when you visit the Hormonally website.

Device information includes:

  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Hormonally website.
  • “Log files” track actions occurring on the Hormonally website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

2. Personal Information We Collect

Hormonally collects the following information about website users: personal information users voluntarily provide by participating on our website and personal information can be voluntarily collected as follows:

  1. When making an online donation through our website
  2. Completing a sign-up form for our newsletter
  3. Submitting an enquiry or question to
  4. Sharing your story through messaging Hormonally via the website contact form
  5. Sharing Hormonally content through your personal social media platforms

When you visit the Hormonally website, we automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Hormonally website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Hormonally website, and information about how you interact with the Hormonally website. As stated above, we refer to this automatically collected information as “Device Information”.

3. How We Use Your Personal Information

We use your personal information to communicate with you.

Email: When you use our contact form, share a story with us or donate on the Hormonally website, you agree and opt in to receive email communications from this site and Hormonally Inc. Emails may include but are not limited to site updates, newsletters, and promotions. We are not responsible for your receipt of these emails. You should check your spam and junk folders to ensure that Hormonally emails are not blocked from your account. You can opt out or unsubscribe from any and all Hormonally emails by contacting us at If you choose to opt out or unsubscribe, you acknowledge that you understand you may no longer receive updates or information from the Hormonally website.

Address: When you share your address on the Hormonally website, we may send mail to this address. Mail may include information on Hormonally education activities, progress updates, newsletter, programs, services, and promotions.

Phone Number: When you share your phone number of the Hormonally website, we will not share it with third-parties or use it to contact you without receiving your written or verbal permission.

We use your personal information and device information for advertising and functionality.

  • Your device information helps us advertise to you and others with similar device information. This information is sometimes shared with third-parties for advertising.
  • Your device information helps us recognize you on our website and recognize your previously selected preferences. This is included, but not limited to, your location and preferred language.

4. How We Share Your Personal Information has been financially supported by the Parsemus Foundation ( to get up and running. We use their support and infrastructure and may need to share details to deliver the range of services on offer.

We will not sell or rent your non-public information to any individual, business, government, or organization (e.g. name, address, email, phone number). As a rule, except as otherwise contemplated in this Privacy Policy, we will not disclose identifiable information without your permission or under special circumstances, such as when a law requires it. If personally identifiable data about you will be shared; we will tell you, whenever possible, before we transfer the data.
We share your personal information with third-parties to help us use your personal information.

The types of third parties we may share your personal information with include:

  • Payment and donation processors we utilize to help us securely store and manage payment information,
  • Providers of security and fraud prevention tools and services, and;
  • Providers of data aggregation and analytics software that allow us to monitor and optimize the Hormonally website.

The third-party services we currently use are Google Workspace, Google Analytics, and WordPress Engine, Hover, MailChimp Little Green Light (LGL), Stripe and PayPal.

We may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

5. Personal Information Third-Parties Collect

Third-party services used by the Hormonally website may have additional access to your information. This information is collected anonymously and used to examine trends.

We utilize WordPress engine to host the Hormonally website. You can read the WordPress engine’s privacy policy here:

We use Hover for our email and the privacy policy can be found here:

We use MailChimp for our newsletter and the privacy policy can be found here:

We use Little Green Light (LGL), Stripe and PayPal services to collect donations and all personal information is stored securely within LGL, Stripe and PayPal.
The privacy policies can be found here:
Little Green Light

If you are accessing another website or other services through the Hormonally website, we are not responsible for their privacy practices. We highly suggest that you read the privacy policy and terms and conditions when you visit other websites. Other websites that are linked through the Hormonally website may include, but are not limited to Google Analytics, WP engine, Mailchimp, LGL, Stripe, PayPal and Hover.

6. How We Store Your Personal Information and Data

We store your personal information and data within the Hormonally online platforms. We currently use Google Workspace. We will maintain your personal information for our records unless and until you ask us to delete this information.

We use commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of information stored on our servers. No computer network or data transmission on the internet can be guaranteed to be 100% secure and we do not take responsibility for any type of targeted attack or breach. When you visit or use the Hormonally website you are doing so at your own risk.

7. Your Rights Concerning Your Personal Information

You have rights to your personal information. You have a right to know how we use your personal information, require us to correct any of your personal information, delete information as the law requires, receive a record of information we have collected about you, object to your personal information being used for direct marketing, and to object to our continued use of your personal information. To do so, please contact us at the contact information listed at the bottom of this privacy policy.

If you are a resident of the European Union (EU), you also have a right to lodge a complaint with your local data protection regulator.

8. Use of Our Website By Minors

The Hormonally website is not intended for use by persons under the age of 13.

9. Our Response to “Do Not Track” Signals

The Hormonally website does not respond to “do not alter” or “Do Not Track” (DNT) requests or signals (California Do Not Track).

10. How We Collect and Use Cookies

We use cookies to collect personal information. You can disable cookies from the Hormonally website through your browser. To learn more about how to disable cookies, visit

All website functions may not be available if you disable cookies. If you run into issues using the Hormonally website because you do not wish to enable cookies, please contact us at the contact information listed at the bottom of this privacy policy.

To disable cookies from Google Ads, you can do so by visiting

11. Behavioral Advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:

You can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

12. How We Make Changes to Our Privacy Policy

We may change, modify, or update this Privacy Policy at any time, without notice. We suggest you revisit this Privacy Policy and check for updates regularly.

13. The Effective Date of Our Privacy Policy

The Hormonally website Privacy Policy is effective as of February 1st, 2024.

14. How You Can Contact Us for More Information

You can contact us at any time to learn more about how your personal information is being used and/or to exercise your rights concerning your personal information.

Mail: Hormonally, ℅ Parsemus Foundation, 2261 Market Street #24, San Francisco, CA 94114